Moran Cerf

Moran Cerf

Co-Founder

Moran Cerf is an Associate Professor of Marketing at the Kellogg School of Management and the neuroscience program at Northwestern university. Additionally, he holds a position at the UCLA department of neurosurgery, where he works with patients undergoing brain-surgery to study behavior, emotion and decision making, by directly recording the activity of individual nerve cells using electrodes implanted in their brain.

Moran holds a PhD in neuroscience from Caltech, as well as an MA in Philosophy and a B.Sc in Physics from Tel-Aviv University. He holds multiple patents and his works have been published in wide-circulation journals such as Nature and Science, as well as Scientific American Mind and leading neuroscience journals. He has been featured in numerous media publications including CNN, Wired, BBC, Bloomberg, NPR, Time, and MSNBC.