Brain on Business

GET IN THE MIND OF YOUR BUYER

Marketing investments are costly, and tools that address these issues are critical. In the past, marketers relied heavily on focus groups and surveys to try to get in the heads of their buyers. However, there is bias and unconscious decision-making that current market research methods inherently miss. Buyers are biased in front of their peers—they want to impress and influence others—and it is especially difficult to get feedback without disrupting the buyer experience.

AT THE INTERSECTION OF NEUROSCIENCE,
TECHNOLOGY AND BEHAVIORAL ECONOMICS

ThinkAlike’s technologies test brain activity in commercial contexts, forecast the memorability of advertisements, and ultimately predict future sales. Using tools such as electroencephalography (EEG), ThinkAlike measures the level of brain engagement in real time, often exposing discrepancies between subjective survey answers and unbiased neural responses.

A DATA DRIVEN APPROACH TO DEFINING
CONSUMER BEHAVIOR AND ACHIEVING SUCCESSFUL MARKETING

ADVERTISEMENT AND
CONSUMER CONTENT ASSESSMENT

By tapping directly into neural data, we can determine what type of content is most engaging and memorable to consumers.

CONSUMER BEHAVIOR
AND DECISION MAKING ANALYSIS
Using our technology, we test brain activity in commercial contexts, forecast the memorability of advertisements, and ultimately predict future sales.
TARGET MARKET
IDENTIFICATION AND EVALUATION
Our approach provides an enhanced way to get unbiased engagement measures from a sample of the target demographic.

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