GET IN THE MIND OF YOUR BUYER
Marketing investments are costly, and tools that address these issues are critical. In the past, marketers relied heavily on focus groups and surveys to try to get in the heads of their buyers. However, there is bias and unconscious decision-making that current market research methods inherently miss. Buyers are biased in front of their peers—they want to impress and influence others—and it is especially difficult to get feedback without disrupting the buyer experience.
AT THE INTERSECTION OF NEUROSCIENCE,
TECHNOLOGY AND BEHAVIORAL ECONOMICS
ThinkAlike’s technologies test brain activity in commercial contexts, forecast the memorability of advertisements, and ultimately predict future sales. Using tools such as electroencephalography (EEG), ThinkAlike measures the level of brain engagement in real time, often exposing discrepancies between subjective survey answers and unbiased neural responses.