WHO WE ARE
ThinkAlike is a neuromarketing firm which applies neuroscience research to better connect advertisers and consumer. ThinkAlike's patented technologies can test brain activity in commercial settings, forecast the memorability of promotions, and eventually anticipate future sales. Utilizing tools, for example, electroencephalography (EEG), ThinkAlike researchers measure the level of brain engagement in real time, often exposing inconsistencies between subjective survey answers and fair neural reactions.
Neuromarketing and Product Placement
The next frontier in advertising to make use of neuroscience to optimize product placement & growth. The brain has the ability to identify novel stimuli, and treats this material as more important. Advertisers can exploit this concept to enhance brand recognition and increase product sales.
Eavesdropping on the Mind
The brain is what makes us function, yet we understand so little about how it works. We are learning more about the brain by using new technology to monitor epilepsy patients during surgery. Moran Cerf explains the process doctors use to explore the brain further.
Neural Thought Projections
A team from California has shown that it's possible to control images on a screen using just the power of thought. Working with patients who had electrodes implanted for surgery, they fed signals from the patient's brains into a computer, and then watched as they learned how to use these signals to fade in an image of Marilyn Monroe, or fade out Michael Jackson.